Today at Tokyo Game Show 2014, Square Enix just announced their brand knew cloud gaming business, Shinra Technologies, which will be run by former Square Enix president Yoichi Wada. Formerly known as Project Flare, this cloud-centered business has been developed alongside Just Cause developer Avalanche Studios. While now named after the infamous Shinra Electric Power Company from Final Fantasy VII, rest assured this company will not try to suck the life out of the planet and create super-human soldiers.
Wada hopes for this company to help create a new ecosystem for the game industry to work with by offering new types of game experiences through Shinra’s cloud technologies. Jacob Navok, senior vice president at Shinra Technologies, believes that by creating this new company concentrated on cloud gaming, this can be “the first flag in the final frontier for the game industry” as it can free developers from the limitations imposed by current technology.
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For anyone who doesn’t know, Shinra is the big evil corporation that really allows everything to get so bad in FFVII. Think like, the apprentices experiments, but as a billion dollar company that owns an entire planet. Bad news.
AVALANCHE is an eco-terrorist group trying to take down Shinra, because Shinra is destroying the planet.
Cloud is the main character of this game.
The only part of this incredible pun set up that Square Enix actually controlled is the naming of Shinra Technologies. Avalanche is a Swedish game dev firm established back in 2003, and “the cloud” is a computer term that neither group could have planned.
But just so we’re clear, this would be like google releasing a new web system and calling it “Skynet.” Or more accurately if Disney a retail chain and called it “Buy N’ Large.” Or if, in an attempt to revitalize Detroit, a group of former auto manufacturers created “Omni Consumer Products.” And there is no reassuring irony anywhere in the announcement or the website. It’s almost the same logo even.